THE ARTIST SIDE

The Builder & The Artist.

This is the creative territory.
The sound. The story. The rhythm. The gratitude.
The survival. The second chance.
The art is not separate from the work I do.
It is part of the same life. One side builds systems.
The other side turns experience into sound.
Both are telling the same truth:
What breaks you does not have to finish you.
It can become material.
It can become meaning. It can become music.
Explore the Music
Read the Artist Journey
THE SOUL BEHIND THE STRATEGY

This is not a side hobby.

I do not see art as an escape from the serious work.
I see it as one of the places where the serious work began.

Before strategy had language, there was rhythm.
Before the boardroom, there was theatre.

Before consulting, there was performance, rehearsal, pressure, survival, and the discipline of showing up when people are watching.

Music became one of the ways I processed life.

The wins.
The wounds.
The waiting.
The gratitude.
The questions.
The comeback.

So when I say this is the artist side, I do not mean a different person.
I mean, another expression of the same man.

The builder makes sense of broken systems.
The artist makes sound from lived experience.

  • The story begins earlier

Every note carries something I lived through.

Mr Michael.
FROM THE STAGE TO THE STUDIO

The journey started before the strategy had a name.

My artistic journey did not begin with a perfect plan.

It began with exposure. With theatre. With rhythm.

With church music. With the discipline of performance.

With the pressure of making something work even when the conditions were not ideal.

I came through spaces where art was not decoration.

It was training. It taught timing.

It taught presence. It taught audience. It taught discipline.

It taught me how to carry emotion without losing control.

Years later, music became another room inside that same house.

A place to tell the truth more directly. A place to say thank you.

A place to remember. A place to survive out loud.

EP 1 - Á Dẹ̀hìn Dẹ̀rọ̀

Featured EP Release

A coming EP shaped by childhood memory, faith, gratitude, and the kind of hope that keeps a person moving.
Explore the Music
Read the Artist Journey
Mr Michael -Á Dẹ̀hìn Dẹ̀rọ̀ EP Release

Á Dẹ̀hìn Dẹ̀rọ̀

Don’t crack. Keep going. It will ease in the end.

Some projects are not just recorded.
They are carried through real life.

Á Dẹ̀hìn Dẹ̀rọ̀ is a hopeful body of work shaped by faith, gratitude, childhood memory, and the courage to keep going.

It does not pretend the road is easy.

It simply says:
Hold yourself.
Do not break.
Keep going.

It will ease in the end.

Read the Artist Journey
Mr Michael -Á Dẹ̀hìn Dẹ̀rọ̀ EP Release

THE LISTENING ROOM

The music carries where words stop.

Some things are too heavy for ordinary explanation.

So they become melody.

They become groove. They become prayer.

They become memory.

They become a chorus you can carry. At the heart of the music, there is gratitude. There is testimony.

There is rhythm.

There is memory. There is prayer.

Sometimes it comes as praise. Sometimes, as reflection. Sometimes as joy after pressure. Sometimes as a small smile after a hard season. This is music from the journey.

Not noise for attention. Sound with a reason.

EP1 / SONIC CHAPTERS

The Sound Inside Á Dẹ̀hìn Dẹ̀rọ̀.

Four songs. One mission.

To honour the people still standing, still praying, still waiting, still working, and still believing that it will ease in the end.

Mr Michael -Á Dẹ̀hìn Dẹ̀rọ̀ EP Release

TRACK

01

Á Dẹ̀hìn Dẹ̀rọ̀

Everyday grit. Spiritual assurance.

A street anthem for the market woman, labourer, student, father, clerk, hustler, and everyday person carrying the weight of surviving in their community or space under this big sky.

A reminder that the overlooked are also the engines of the nation, and that, in the end, it will become easier.

TAG:

RESILIENCE

TRACK

02

Bullet Christ

Assured faith in the Most High under daunting pressure.

A celebratory gospel-street anthem about survival, grace, breath, and the God who does not use His own to play.

TAG:

FAITH

TRACK

03

Loud

Urgent prayer after long waiting.

A pulsating urban Nigerian record for anyone who has waited too long and is asking God to come through now.

For the mother still waiting.

For the job seeker still trying.

For the person who has done the work and is saying..

Do not let this delay become too long.

TAG:

BREAKTHROUGH

TRACK

04

Healing

Healing as peace, care, and awakening.

A reflective call toward personal and social healing.

It speaks to the soul, but also to how we care for one another, on the road, in emergencies, in hospitals, in daily responsibility, and in the quiet places where pain needs peace.

TAG:

AWAKENING

RELEASED WORKS

The public archive.

These are the records already out in the world.
Each one is a chapter. Some were written in an earlier season.
Some were carried for years before they found their way out.
But they all belong to the same story.
You can listen, share, or support the work directly.
RELEASED : 2025
RECORDED YEAR : 2025
GENRE : Afro-Pop / Praise
A gratitude record. Simple in spirit. Joyful in posture. A sound that says thank you without over-explaining the testimony.
RELEASED : 2024
RECORDED YEAR : 2012
GENRE : Afro Pop/ Soul
A record carried from an earlier season. A song of memory, honour, and the kind of love that stays with you.
RELEASED : 2024
RECORDED YEAR : 2013
GENRE : Afro Soul
A reflective record about life, the road, pressure, and the meaning we search for while passing through.
  • Every record has its moment. This is where they live.

WORKS IN PROGRESS

The vault.

This is the room behind the room.
The unfinished records. The previews.
The songs still being shaped.
Not everything here is ready for the world yet.
But that is the point.
The vault lets you witness the work while it is still breathing.
These are not random demos.
They are pieces of the next chapter.
01
Bullet Christ
RECORDED YEAR : 2026
RELEASE YR: TBD
GENRE : Gospel-street / Inspirational
A celebratory gospel-street record about assured faith in the Most High under daunting pressure.
02
Á Dẹ̀hìn Dẹ̀rọ̀
RECORDED YEAR : 2026
RELEASE YR: TBD
GENRE : Street Anthem / Inspirational
A street anthem for the everyday person carrying the weight of surviving under this big sky.
03
Healing
RECORDED YEAR : 2025
RELEASE YR: TBD
GENRE : Afro-Soul / Inspirational
A record from the recovery room of the spirit. Soft, honest, and built around the work of becoming whole again.
04
Morayo
RECORDED YEAR : 2026
RELEASE YR: TBD
GENRE : Afro-pop
A warm record carrying joy, tenderness, and the sound of something precious being held close.
05
City Boy
RECORDED YEAR : 2026
RELEASE YR: TBD
GENRE : Afro-pop
A record with confidence, motion, and the feeling of stepping out with your own story.
06
Atewo
RECORDED YEAR : 2026
RELEASE YR: TBD
GENRE : Afro-pop
A rhythmic record built around expression, response, and the energy of people gathered around sound.
07
50 Bhey
RECORDED YEAR : 2026
RELEASE YR: TBD
GENRE : Afro-pop/ Social Commentary
A social record with movement, observation, and street-level energy.
08
Loud
RECORDED YEAR : 2026
RELEASE YR: TBD
GENRE : Afro-pop/ Inspirational
A record about endurance, timing, and waiting for your moment to finally arrive, and refusing to disappear quietly.
THE STORY BEHIND THE MUSIC

It's been a longer road behind the sound.

The music did not appear from nowhere.

There is a road behind it.

A childhood around rhythm.

Church musicianship. Theatre training.

School stages. Survival seasons.

Old recordings. Unreleased chapters.

Record deals that did not fully become what they could have become.

Names. Rooms. Friends.

Pain. Faith. Recovery.

And the decision to return without waiting for perfect conditions.

That full story deserves its own space.

Not because everything needs to be explained.

But because some people do not only want the song.

They want to understand the man carrying it.


Read the Artist Journey
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SUPPORT THE WORK

Fuel the art. Fund the vision.

Independent work takes more than inspiration.

It takes time. It takes production.

It takes mixing. It takes mastering. It takes visuals. It takes distribution.

If the music, the story, or the journey resonates with you, you are welcome to support it- not as pressure, but as partnership.

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Take in the music, story, and journey.

Choose how to engage

Pick the path that suits you best.

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Thank you. You are part of this journey.
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The work is still becoming.

This page is not a museum.
It is a living room.
A place for the music that has been released.
A place for what is still forming.
A place for the story behind the sound.
And a reminder that the same life can carry more than one expression.
Builder.
Artist.
Strategist.
Singer.
Survivor.
Still becoming.
Still grateful.
Still here.
Michael Adewale | Michael Marketing
Sales | Brand Marketing
I help product brands sell more.
I’m here to help you make sense of what’s slowing sales. Bring one issue, and let’s find a practical next move together.
All sound recordings on this page are the exclusive property of Doings Republic
© 20?? Michael Marketing Company. All Rights Reserved
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My Mandate

How I Learned to Read a Business

The Foundation

At the University of Ibadan, Theatre Arts taught me to understand story, people, and execution. At the same time, I built and led a styling business- training a team, retaining clients, and delivering under deadline and cash-flow pressure.

I grew from hairstylist into both makeup artist and hairstylist. That chapter led to my work as lead hairstylist for MTN Project Fame West Africa, Season 5- a continent-wide broadcast production.

That lesson has stayed with me for more than two decades. Sometimes I walked into something already broken and helped put it back together. Sometimes I took a rough idea and worked with it until it could stand in the market. An idea wasn’t finished just because it sounded good. It had to become something people could see, a team could deliver, and the business could feel.

The Commercial Turn

I wanted to understand how brands won beyond the service business I had built. So I stepped from behind the styling chair onto the retail floor, starting as a retail associate for global brands. Over the years, I worked across FMCG, cosmetics and distribution, and rose to Business Manager.

That experience gave me a practical view of how products move and how brands compete at the point of purchase. It changed the questions I ask when a product isn’t gaining the traction its owner expects.

The Turning Point

Ambition demanded more. I wanted to understand why bigger brands were winning, so I deliberately stepped away from my own business and onto the retail floor, starting as an associate for global brands.

Over the years, I worked across FMCG, cosmetics, and distribution, rising to Business Manager. I learned how products move, how brands compete at the point of purchase, and why even well-funded strategies can fall short when they meet the market.

My Audacity

This is why I can help you.

Later, as Senior Growth Lead for a North American EdTech company, most of my work involved high-stakes consultation calls with C-suite executives, bank leaders, and PhDs.

The offer was a high-ticket programme for people seeking to become certified Business Analysts. It wasn’t a physical product; people had to understand its value and trust that it fit what they needed. I drew on the client-facing experience I’d built over the years: listen, understand what mattered to each person, make the value clear, and help them decide. I was able to convert buyers at that level.

That experience widened my commercial lens. The offer might be a product on a shelf or a high-ticket learning programme, but the work still begins with understanding the buyer and making the value clear.

Final Word...

After seeing the road that built me, an industry statesman once asked me:

“So, you have arrived?”

My answer? Not at all.

I still take each business challenge as something to understand and work through. The market keeps moving. Customer behaviour shifts. Interest is never static.

Some industries are waiting for purchasing power to improve so more stock can move from distributors’ stalls and warehouses. When retailers buy with more confidence, revenue and turnover can grow. Then businesses can put more attention into market presence—advertising, trade promotions and showing up consistently where customers make choices.

The commercial picture is connected. Demand, distribution, retailer confidence and visibility all matter.

I don’t claim to have every answer. I have worked across service businesses, retail, FMCG, distribution, high-stakes client conversations, and the sale of intangible offers. My journey has been a continuing education in execution- and in seeing what each situation actually calls for.

The 45-Minute Check is where we work through one issue, identify what may be slowing progress, and agree on a practical first move. It isn’t a promise of a complete turnaround. If the work needs to go deeper, we scope that separately.

-
Michael Adewale (MA)

My process is built on respect for your time and mine. The 45-Minute Check gives you a real diagnosis and a clear first move. If the work needs to go deeper, we scope that honestly and build from there.

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