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Tell me what you’re trying to solve, build, or move forward.
Business & Strategy

Start with the 45-Minute Check.

You bring what’s stuck — or just not working like it used to. I listen, ask questions, then tell you what I see and what I’d try first.
₦75,000
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Have a practical question first?

Start here. These quick answers cover what the session is, who it is for, what happens next, what you receive afterward, and what to expect if your plans change.

It is a focused working conversation about what’s stuck in your business, brand, commercial direction, or execution.

You explain what’s happening. I ask questions, test my understanding, and make sure the diagnosis is aligned with the real issue — not just the first symptom. You should be able to say, “Yes, exactly,” or correct the frame and say, “Not that alone — let me explain it more clearly.”

This is not a generic discovery call, a sales pitch, or a recycled framework. We work toward a confirmed priority, a practical first move, and clarity about what would require deeper work.

  • You book and pay for the session, then answer a few short questions so I know what you want us to focus on.
  • At the scheduled time, we meet on Google Meet. You explain what’s going on, I ask questions, and we work through the issue together. I do not spend the call talking at you or rush to deliver a diagnosis before I understand the situation properly.
  • After the call, I prepare The MA Mission Map — a written handover of the confirmed issue, the priority, the first moves, and what needs deeper work. Delivered within 48 hours.

One short clarification round is included for 7 calendar days after the Map is delivered.

WhatsApp is available for practical questions about booking, payment, timing, or how the session works.

It does not replace the 45-Minute Check. Properly understanding what is going on requires focused time, the right questions, and a real conversation — not a few messages sent back and forth.

The ₦75,000 covers one scheduled 45-Minute Check focused on one primary business, brand, commercial, or execution issue.

  • It also includes the MA Mission Map, delivered within 48 hours after the call, plus one short clarification round for 7 calendar days after the Map is delivered.
  • The fee is not a retainer, an unlimited-access pass, or a credit balance that carries across future concerns. Once the session and included clarification window have been used, the fee is exhausted.
  • Returning clients do not need to repeat the full onboarding process. You can book directly or email the approved contact address with the subject line “New case — returning client.” However, each new business issue, additional meeting, or separate engagement is booked and paid for separately.

  • The 45-Minute Check is an active working conversation, not a timed monologue. Questions, clarification, and alignment checks are part of the session so we solve the right problem, not the wrong one quickly.
  • If you remember a short detail after the call, use the included clarification round within 7 calendar days after the Mission Map is delivered. That window is for clarifying the agreed case — it is not a second consultation, a new diagnosis, unlimited messaging, or implementation management.

If the issue requires execution support:
Some clients need more than a map — they need hands-on help coordinating the fix with their team. That is a separately scoped engagement, discussed and priced after the diagnosis is clear.

  • The session ends at its scheduled time and does not roll over into unlimited follow-up.

Not necessarily.

Those channels may be part of the problem, but we do not start by assuming the answer is more ads, more content, or better SEO.

Sometimes the real issue is the offer, positioning, sales process, distribution, customer experience, team execution, or the way the business is being run. The session helps identify where the real blockage is. Campaign execution or specialist marketing work, if needed, is a separate conversation.

Because the session itself is the work — not a free preview of the work.

You are paying for dedicated time, focused questioning, diagnosis, alignment, the first practical direction, and the MA Mission Map that follows. Payment also reserves the time specifically for you.

You do not have to book if you are not ready. But once you book, this is a real working session — not a promise that I will impress you before payment or a guarantee of a complete business turnaround in 45 minutes.

  • Please give at least 48 hours’ notice if you need to change your appointment. With 48 hours or more, you may choose one reschedule to an available time or request a full refund.
  • Changes made less than 48 hours before the appointment, no-shows, and late arrivals are not automatically eligible for a refund or free reschedule. The session still ends at the scheduled time, and arriving more than 15 minutes late without notice may be treated as a missed session.
  • If I need to cancel, you can choose between a full refund and a replacement appointment.
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Let’s get to it.
Questions, ideas, or something stuck? I’m looking forward to hearing from you.
Michael Adewale | Michael Marketing
Sales | Brand Marketing
I help product brands sell more.
I’m here to help you make sense of what’s slowing sales. Bring one issue, and let’s find a practical next move together.
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Michael Brand Marketing
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My Mandate

How I Learned to Read a Business

The Foundation

At the University of Ibadan, Theatre Arts taught me to understand story, people, and execution. At the same time, I built and led a styling business- training a team, retaining clients, and delivering under deadline and cash-flow pressure.

I grew from hairstylist into both makeup artist and hairstylist. That chapter led to my work as lead hairstylist for MTN Project Fame West Africa, Season 5- a continent-wide broadcast production.

That lesson has stayed with me for more than two decades. Sometimes I walked into something already broken and helped put it back together. Sometimes I took a rough idea and worked with it until it could stand in the market. An idea wasn’t finished just because it sounded good. It had to become something people could see, a team could deliver, and the business could feel.

The Commercial Turn

I wanted to understand how brands won beyond the service business I had built. So I stepped from behind the styling chair onto the retail floor, starting as a retail associate for global brands. Over the years, I worked across FMCG, cosmetics and distribution, and rose to Business Manager.

That experience gave me a practical view of how products move and how brands compete at the point of purchase. It changed the questions I ask when a product isn’t gaining the traction its owner expects.

The Turning Point

Ambition demanded more. I wanted to understand why bigger brands were winning, so I deliberately stepped away from my own business and onto the retail floor, starting as an associate for global brands.

Over the years, I worked across FMCG, cosmetics, and distribution, rising to Business Manager. I learned how products move, how brands compete at the point of purchase, and why even well-funded strategies can fall short when they meet the market.

My Audacity

This is why I can help you.

Later, as Senior Growth Lead for a North American EdTech company, most of my work involved high-stakes consultation calls with C-suite executives, bank leaders, and PhDs.

The offer was a high-ticket programme for people seeking to become certified Business Analysts. It wasn’t a physical product; people had to understand its value and trust that it fit what they needed. I drew on the client-facing experience I’d built over the years: listen, understand what mattered to each person, make the value clear, and help them decide. I was able to convert buyers at that level.

That experience widened my commercial lens. The offer might be a product on a shelf or a high-ticket learning programme, but the work still begins with understanding the buyer and making the value clear.

Final Word...

After seeing the road that built me, an industry statesman once asked me:

“So, you have arrived?”

My answer? Not at all.

I still take each business challenge as something to understand and work through. The market keeps moving. Customer behaviour shifts. Interest is never static.

Some industries are waiting for purchasing power to improve so more stock can move from distributors’ stalls and warehouses. When retailers buy with more confidence, revenue and turnover can grow. Then businesses can put more attention into market presence—advertising, trade promotions and showing up consistently where customers make choices.

The commercial picture is connected. Demand, distribution, retailer confidence and visibility all matter.

I don’t claim to have every answer. I have worked across service businesses, retail, FMCG, distribution, high-stakes client conversations, and the sale of intangible offers. My journey has been a continuing education in execution- and in seeing what each situation actually calls for.

The 45-Minute Check is where we work through one issue, identify what may be slowing progress, and agree on a practical first move. It isn’t a promise of a complete turnaround. If the work needs to go deeper, we scope that separately.

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Michael Adewale (MA)

My process is built on respect for your time and mine. The 45-Minute Check gives you a real diagnosis and a clear first move. If the work needs to go deeper, we scope that honestly and build from there.

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